Marketing Director

Job Description: Marketing Director

The marketing director is in charge of defining and implementing a company’s marketing strategy. He is responsible for identifying market opportunities, creating strategic marketing plans, and aligning marketing objectives with the company’s business objectives.

Main functions:

  • Develop and implement the company’s marketing strategy, including marketing campaigns, events, digital marketing and public relations.
  • Lead and coordinate marketing activities to increase the company’s visibility and market share.
  • Monitor and analyze market and competitor performance.
  • Collaborate with the sales team to develop sales strategies and achieve revenue goals.
  • Manage the marketing budget and measure the return on investment of marketing initiatives.
  • Manage and develop the marketing team.


  • Ensure that the company’s marketing strategy is aligned with its business objectives.
  • Oversee all marketing activities and ensure their success.
  • Analyze market trends and consumer behaviors.
  • Forecast and achieve sales and revenue targets.
  • Manage relationships with marketing agencies and service providers.


The salary for a marketing manager position can vary depending on the industry, company size, experience and skills of the candidate. In Quebec, the average salary for this position is around CAD 100,000 to CAD 140,000 per year in 2023.

Useful statistics:

According to Statistics Canada, marketing is one of the fastest growing fields in terms of jobs, with particularly strong demand for CMOs with digital marketing expertise. In addition, the rapid evolution of marketing technologies and the growing importance of data in marketing decision-making are leading to a constant demand for well-trained marketing professionals who are up to date on the latest trends.

Required skills:

  • Degree in marketing, commerce or a related field.
  • Significant experience in marketing, including managing a marketing team.
  • Excellent communication and presentation skills.
  • In-depth knowledge of traditional and digital marketing techniques.
  • Ability to analyze market data and draw meaningful conclusions.
  • Familiarity with the latest marketing trends and technologies.

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  • Personal suitability:

The CMO should be an innovative and creative person, able to think outside the box to design effective marketing strategies. He must also possess excellent project management skills, as well as business acumen to align marketing initiatives with the company’s business objectives. In addition, he must be able to manage and motivate a team, and collaborate effectively with other departments.

  • Career and development opportunities:

With experience, the CMO can progress to more senior leadership positions, such as Managing Director or Chief Strategy Officer. They may also consider specializing in specific areas of marketing, such as digital marketing or content marketing.

  • Continuing education and certifications:

The field of marketing is constantly evolving, with the emergence of new technologies and techniques. Therefore, continuous training is essential to stay up to date. Professional certifications, such as those from the Canadian Institute of Marketing or courses in digital marketing, can also be useful.

  • Working conditions:

The CMO typically works in an office environment, but may be required to travel for client meetings, conferences, or events. The position may sometimes require working outside of normal hours to meet deadlines or manage emergency situations.

  • Conclusion:

The role of the CMO is crucial to the growth and success of a business. With a strategic vision, a solid understanding of the market, and an ability to lead a team, the CMO can have a significant impact on the company’s visibility, market share, and revenue. The position also offers excellent career development opportunities for those who are willing to adapt and grow in this dynamic and ever-changing field.

Multiple HR Services

We have extensive expertise in several fields of activity in the field of human resources.

Organizational Development

Our professionals can accompany and support you in your organizational development. Thus, we can help you review your business structure or support your teams in the development of their skills, in the optimization of team synergy, and more.

HR Marketing

HR marketing makes your company shine and allows you to stand out from the competition. We can help you with your positioning and employer brand to maximize your engagement and talent attraction.


We offer different training courses for all types of organizations. Whether it is to meet different needs in terms of occupational health and safety, ergonomics, human resources management or harassment prevention, call on Hera Human Resources.


Hera RH coaches’ mission is to provide personalized support to improve the skills and performance of a member of the team, the group or the entire organization.

Harassment investigation

Our experienced experts can help you complete your harassment investigation. By collaborating with us, you ensure an impartial process carried out according to the rules of the art.

Labour Relations

Our experts can assist you in the management of your files. They are available to advise you on litigation, complaints to the CNESST or the Charter of Human Rights and Freedoms, harassment complaints, etc.

Development of HR tools and documents

In order to facilitate the development and management of your human resources, we offer a support service in the creation of tools and documents, such as hiring contracts, terminations and drafting of HR policies.

HR Consulting

Our experts are ready to assist you in the implementation and improvement of your internal processes or to act as HR advisors.