Sales Manager

Sales Manager Job Description:

The sales manager is a professional who supervises and leads the sales team of an organization. He is responsible for setting sales objectives, creating sales strategies, training sales team members and achieving the company’s sales objectives.

Duties and responsibilities of the Sales Manager:

  1. Define sales objectives and business strategies.
  2. Supervise, train and support the sales team.
  3. Track and analyze sales performance.
  4. Maintain good relationships with key clients and negotiate important contracts.
  5. Predict and analyze market and competitive trends.
  6. Cooperate with other departments such as marketing and production to optimize sales strategies.
  7. Prepare sales reports for management.


The salary of a sales manager in Montreal, Quebec, varies depending on the industry, experience and size of the company. According to information available through September 2021, the average salary of a sales manager is around $80,000 CAD to $100,000 CAD per year, although this can be much higher with bonuses and commissions.

Useful statistics:

The sales field is very competitive and constantly evolving. Employment growth in this area depends largely on the overall economy. According to Statistics Canada, the number of sales manager positions has increased steadily in recent years, although competition for these positions remains strong.

It is important to note that the position of sales manager often requires frequent travel, especially for companies with multiple or international markets. Hours can also be long, especially during fiscal year-end periods or when launching new products.

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  • Competencies required for the position of Sales Manager:

A sales manager must possess a number of key skills to be successful in their role. These include:

  1. Excellent communication skills: Sales managers must be able to communicate effectively with their team, as well as with customers and other departments of the company.
  2. Leadership: Sales managers are responsible for managing a team, which requires leadership and management skills.
  3. Analytical ability: Sales managers must be able to analyze sales performance and market trends.
  4. Negotiation: Sales managers are often responsible for negotiating large contracts, which requires strong negotiation skills.
  5. Organizational skills: Sales managers must be able to manage multiple tasks at the same time, manage their time effectively, and meet deadlines.
  • Training and qualifications:

Most sales managers have a degree in business administration, marketing, economics, or a related field. Significant experience in sales is usually required, often at various levels of responsibility. In addition, some companies may require a Master of Business Administration (MBA).

  • Career opportunities:

A sales manager can progress to more senior management positions, such as general manager, sales manager, or even CEO. Some sales managers may also choose to specialize in a particular area, such as international sales or B2B sales, which can open the door to more specialized career opportunities.

In summary, the role of a sales manager is both demanding and rewarding. It offers many opportunities for professional growth and the salary can be very attractive, especially for those who manage to meet or exceed their sales goals.

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